E-Commerce
A fully custom e-commerce store.
An online store built from the ground up, with a connected journey from product discovery to checkout.
Project details
The project brief
A fully custom-built e-commerce website for a business in Pakistan. This initial project overview highlights the shopping experience; the final website imagery and detailed case study will follow.
Experience focus
Product discovery
A clear structure for browsing categories, comparing products and finding the information that supports a purchase.
The shopping journey
A connected product, cart and checkout experience with attention to the next step at each stage.
Responsive storefront
Layouts that make the product range and buying actions easy to follow on desktop and mobile.
